About Holdur Car Rental: Iceland’s largest car rental company

Your Ultimate Travel Partner in Iceland

Welcome to Holdur Car Rental your premier car rental service in Iceland dating back to 1966. As a franchisee of Europcar and Iceland's largest car rental operator, we take pride in offering top-notch rental solutions tailored to make your Icelandic journey seamless, memorable, and filled with awe-inspiring experiences.


Our Commitment to Excellence

At Holdur Car Rental, we understand that every journey is unique, and we are committed to providing personalized services that meet your specific needs. Whether you're a solo adventurer, a family seeking quality time, or a group of friends exploring the wonders of Iceland, we have the perfect vehicle for you. We have many rental outlets and service stations scattered around the island. Renting one-way is always easy with many rental locations to choose from around Iceland. Our largest rental stations are in located in central Reykjavik and at the International Airport in Keflavík but the head office of the company and reservations center is in the town of Akureyri in northern Iceland which often is called the capital of the north.

Quality Fleet for Every Occasion

We have over 7,000 vehicles on our books. Our extensive fleet is the largest in Iceland and comprises a diverse range of vehicles, from compact cars for city exploration to robust SUVs capable of tackling Iceland's rugged terrains. We ensure that each vehicle is meticulously maintained, ensuring safety and reliability throughout your journey. Travel with confidence, knowing that Holdur Car Rental has your transportation needs covered.

Local Expertise, Global Standards

As a proud franchisee of Europcar, Holdur Car Rental brings together local expertise with Europcar's global standards of service. Our team is composed of knowledgeable and friendly professionals who are passionate about showcasing the best of Iceland to our valued customers. Whether you need travel tips, road suggestions, or assistance with your rental, our team is here to make your experience seamless and enjoyable.



Environmental Responsibility

We acknowledge the importance of preserving Iceland's natural beauty. Holdur Car Rental is committed to environmentally responsible practices. Our fleet includes fuel-efficient and eco-friendly vehicles, contributing to the sustainability of our beloved Icelandic landscapes.

Customer Satisfaction Guaranteed

Your satisfaction is our priority. Holdur Car Rental strives to exceed your expectations at every turn. From the moment you inquire about a rental to the time you return the vehicle, our team is dedicated to ensuring a smooth and enjoyable experience.

Convenience at Your Fingertips

Booking with Holdur Car Rental is convenient and straightforward. Explore our user-friendly online platform to select your ideal vehicle, choose add-ons as needed, and secure your reservation with ease. Check out our guide about what to know about driving in Iceland to discover what you need to know before you set off. We offer flexible rental options, ensuring that your vehicle is ready to go as soon as you arrive in Iceland.



Certifications & Awards

  • Holdur Car Rental - Europcar is the first car rental in Iceland to claim certification according to the ISO9001 quality standard and the ISO14001 environmental standard.

  • In 2013 the company was awarded as the Environmental Award presented by the Icelandic Tourist Board.

  • In 2019 the company was awarded as the Educational Company of the Year presented by the Confederation of Icelandic Enterprise.

  • In 2020 the company was among the first in Iceland to meet the requirements of the Standard ÍST85, Equal Wage Management System Requirements and guidance (normally called The Equal Pay Standard)

  • In 2022 the company was awarded the Responsible Tourism Award by the the president of Iceland in accordance with the key aspects of the project of Responsible Tourism awards. Noting that Holdur Car Rental - Europcar is an incentive for other tourism companies to constantly improve when it comes to the balance between the environment, the economy and society.


The company had humble beginnings. Starting in 1966 with only five cars at one location in northern Iceland. In the early 1980's Holdur became a franchisee holder in Iceland for the international car rental chain Europcar. Today Holdur is Iceland's largest car rental by far and operates at 20 locations in Iceland with a fleet of more than 7000 vehicles.




4x4 Toyota SUV driving in Icelandic landscape

Join Us in Exploring Iceland's Wonders

Embark on a journey of discovery with Holdur Car Rental. Whether you're chasing waterfalls, exploring geysers, or traversing black sand beaches, our reliable rental services are your key to unlocking the treasures of Iceland.

At Holdur Car Rental, we don't just rent cars; we provide the means for unforgettable Icelandic adventures. Let us be your travel companion, and together, let's create memories that last a lifetime.



Explore our range to book your vehicle today.