Iceland Luxury Hire Cars


Europcar Iceland offers a large fleet of Mercedes Benz lxury cars and other prestige modelsChoose a luxury vehicle for your trip to Iceland

Tour Iceland in style in a luxury vehicle. In our prestige cars, you can enjoy your Icelandic adventure in greater comfort.

Some models in our luxury segment can be booked right here from the website. Alternatively, get in touch with us for our chauffeur-driven service.

Why hire a luxury vehicle from Höldur?

Iceland is best explored by car. But for an extra-special experience, nothing beats a luxury vehicle. With Höldur, you can expect:

  • A wide choice of prestige vehicles. Many of these can be booked directly through our website. View your options below.
  • Custom options. If you have a specific vehicle model in mind that you don’t see on our website, get in touch for availability.
  • Chauffeur-driven travel. If you would prefer someone else to handle the driving, let us know. Our chauffeur service can be entirely tailored to your needs.
  • A reliable, professional service. We’ve been in the business since 1966. Everyone that hires a vehicle with Höldur receives a best-in-class professional service.

At Höldur, we’re the largest car rental operator in Iceland, as well as the local Europcar franchisee. Trust us with your luxury trip to the Land of Fire and Ice.

What you need to know about hiring a luxury car in Iceland

To rent a luxury car in Iceland, you’ll need the following:

  • A minimum age of 23. Unfortunately, we cannot rent luxury vehicles to drivers below this age.
  • A valid driving licence that you’ve had for at least a year. This is a rule that applies to all vehicle rentals in Iceland. You don’t need a special licence for a luxury vehicle.
  • A credit card that’s valid for the duration of your rental. If you have a Europcar prepaid voucher, you may still need a credit card for any additional costs not covered by the voucher.

It’s also important to be aware that not all vehicles can travel in all areas of Iceland. To drive in the highlands, you need to rent a four-wheel drive. This is because most highland roads—known as F-roads—are not paved and are therefore unsuitable for standard vehicles.

The majority of prestige vehicles we rent at Höldur are 4x4s and so they’re suitable for highland F-roads. If you’re intending to drive in the highlands, confirm with your rental operator first.

Hire a luxury vehicle from Höldur

There’s nothing like exploring the wild magic of Iceland by car. Take your comfort and flexibility to another level with a Höldur luxury vehicle.

You can pick up our prestige vehicles from our rental locations at Keflavík International Airport or in the city of Reykjavík. All you need to do is book your vehicle in advance.

If you on the other hand want to request availability for a specific model and dates then please call our reservations team on +(354) 461 6000 or simply send us your inquiry



Yes, we also provide chauffeur driven service.
Please contact us for details.