Exploring Iceland’s Film Locations by Rental Car

Few places on Earth rival Iceland when it comes to cinematic landscapes. Towering glaciers, black sand beaches, steaming geothermal valleys and thunderous waterfalls have all helped turn this Nordic island into a star on the silver screen. From Hollywood blockbusters to award-winning TV series, Iceland's wild beauty provides the perfect backdrop for storytelling — and now, it's your turn to be part of the adventure.

At Höldur, we believe the best way to experience Iceland’s famous film locations is with the freedom of your own rental car. With over 8,000 vehicles and a country-wide network of rental stations, we’re proud to be Iceland’s largest car rental operator. Whether you're tracing the footsteps of Jon Snow or recreating your favourite scene from The Secret Life of Walter Mitty, a Höldur vehicle ensures your journey is seamless, safe, and unforgettable.

 

Why Rent a Car to Explore Iceland’s Filming Locations?

Iceland’s cinematic magic often lies in its remote and rugged beauty. Bus tours may hit the highlights, but only a rental car offers you:

• Total freedom to travel at your own pace

• Flexible itineraries with spontaneous detours

• Access to off-the-beaten-path locations

• Time to linger and truly soak in the scenery

And with Höldur, the journey starts the moment you land. As one of just three authorised in-terminal car rental providers at Keflavík International Airport, our desk is located right inside the arrivals hall, just on the left after Customs. No bus shuttles. No stress. Your car will be waiting in the airport car park directly outside the terminal — giving you a head start on your cinematic road trip.

Iconic Icelandic Film Locations to Visit by Rental Car

Here’s a hand-picked itinerary of iconic Icelandic filming locations, all accessible by rental car and sure to inspire your inner filmmaker:

 

1. Skógafoss – Game of Thrones

This mighty waterfall on the south coast featured in Game of Thrones when Jon Snow and Daenerys Targaryen flew their dragons through the icy skies of Westeros. Park nearby and hike the trail above for a bird’s-eye view.

Distance from Keflavík: Approx. 2.5 hours by car

 

2. Vík í Mýrdal – Star Wars: Rogue One

The surreal black sands of Vík and the Reynisfjara beach starred in Star Wars: Rogue One. Its dramatic basalt stacks and roaring Atlantic surf create an otherworldly atmosphere.

Distance from Keflavík: Approx. 3 hours

 

3. Lake Mývatn – Game of Thrones

The geothermal area around Lake Mývatn in North Iceland became the haunted North-of-the-Wall setting in Game of Thrones. You might even spot where the Wildlings made camp. Lake Mývatn also served as a dramatic filming location for the 2017 blockbuster Fast & Furious 8.

Distance from Akureyri (North Iceland’s hub): Approx. 1 hour

 

4. Jökulsárlón Glacier Lagoon – James Bond, Batman Begins & Tomb Raider

Iceland’s most famous glacial lake has starred in several blockbusters — but its big breakthrough on the world stage came with James Bond. Jökulsárlón served as a dramatic location in A View to a Kill (1985) and again in Die Another Day (2002), where unforgettable scenes featured high-speed Aston Martin chases across the frozen lagoon and an elaborate ice palace built on its shores. The stark, icy beauty of Jökulsárlón gave Bond an otherworldly playground — and it remains just as breathtaking to visit today.

The lagoon has also appeared in Batman Begins and Tomb Raider, making it one of Iceland’s most filmed natural wonders.

Distance from Höfn: Approx. 1 hour

 

5. Snæfellsnes Peninsula – The Secret Life of Walter Mitty

Snæfellsnes Peninsula, dubbed “Iceland in Miniature,” provided sweeping scenes for Walter Mitty’s epic skateboard ride. Drive the peninsula’s loop for volcanoes, beaches, and sea cliffs.

Distance from Reykjavík: Approx. 2.5 hours

 

6. Þingvellir National Park – Game of Thrones & Eurovision

A UNESCO World Heritage Site and a key stop on the Golden Circle, Þingvellir hosted several Game of Thrones scenes and appeared in the Netflix film Eurovision: The Story of Fire Saga.

Distance from Reykjavík: Approx. 45 minutes

 

7. Dettifoss – Prometheus

One of Europe’s most powerful waterfalls, Dettifoss appeared in Prometheus as an alien landscape. Getting there requires driving on gravel roads, which is why we offer 4x4 vehicles perfect for Iceland’s terrain.

Distance from Lake Mývatn: Approx. 2 hours

 

Driving in Iceland – What You Need to Know

Driving in Iceland can be vastly different from what many visitors are used to. Narrow roads, rapidly changing weather, and gravel routes are all part of the experience. At Höldur, the safety of our customers is paramount, and we encourage all travellers to review local driving guidelines before setting out.

We offer:

• Vehicle tutorials at pick-up

• Free travel guides and maps

• 24/7 roadside assistance

• Winter tyres and weather-rated equipment

For added safety, visit safetravel.is before and during your journey.

Why Choose Höldur for Your Iceland Road Trip?

• In-terminal pick-up at Keflavik Airport – No buses, no delay

• Iceland’s largest car rental fleet – Over 8,000 vehicles to suit all travellers

• Nationwide service network – Rental locations across Iceland

• Expert local support – Since 1966, part of Europcar global standards

• Eco-conscious fleet options – ISO-certified sustainability practices

• Personalised service – Easy booking, flexible rentals, family-friendly options

From Reykjavík to the remote highlands, Höldur has the perfect ride for your journey.

 

Frequently Asked Questions

Can I pick up my rental car directly at Keflavík International Airport?

Yes. Höldur is one of three authorised rental providers inside the terminal. Our desk is in the arrivals hall, and your car is just outside.

What type of car is best for visiting Iceland’s film locations?

For paved routes, a compact or economy vehicle works well. For remote areas or winter travel, a 4x4 is strongly recommended.

Do I need an international driver’s license?

If your license is in Roman letters (e.g., English), you can use it. Otherwise, an international permit is required.

Is it safe to drive in Iceland during winter?

Yes, but be cautious. Winter tyres are included, and we recommend checking weather and road conditions regularly.

Are gravel roads covered by insurance?

Standard insurance may not include gravel damage. We offer optional Gravel Protection and Protection Packages total for peace of mind.

How old do I need to be to rent a car in Iceland?

You must be at least 20 years old and have held your license for a year. For luxury vehicles, the minimum is 23.

Is unlimited mileage included?

Yes, all Höldur rentals come with unlimited mileage, so you can explore as far as you like.

Can I return the car at a different location?

Absolutely. One-way rentals are available between Höldur locations across the country.

What fuel types are available in Iceland?

Most vehicles run on petrol or diesel. Charging stations for electric vehicles are also expanding across the island.

What should I do in case of an emergency?

Call our 24/7 roadside assistance. We’re here to support you every step of the way.

Plan Your Cinematic Icelandic Road Trip Today

From icy lagoons to volcanic deserts, Iceland is more than a filming location — it’s an immersive world of drama and wonder. With Höldur, you don’t just visit Iceland. You explore it, scene by breathtaking scene, with the confidence of local support and the freedom of the open road.

Your Icelandic adventure starts here — and we’ll be right by your side.

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