• Find the ideal SUV for your needs

    Find the ideal SUV for your needs
  • Electrify your car hire

    Electrify your car hire
  • How to drive safely in Iceland

    How to drive safely in Iceland
  • Motorhomes and camping cars

    Motorhomes and camping cars
  • Iceland Car Rental Deals

    Best Car Rental Offers for Iceland’s Adventures

    Flexible mileage car rentals in Iceland.

    Enjoy freedom to travel at your own pace and to seek out the unique experiences Iceland has to offer. Discover our different mileage options for your Icelandic road trip and select your rental car from our diverse fleet of new and well-equipped vehicles. 

    Learn more

Iceland's largest fleet of new quality cars.

Travel Inspiration

18.06.2025
Car Rental Tips

A Beginner's Guide to River Crossings in Iceland

This beginner’s guide arms you with the know‑how to cross rugged rivers safely, all while embracing the spirit of discovery that defines Höldur’s travel philosophy.
17.06.2025
Travel Iceland, Iceland information

Exploring Iceland Landmannalaugar by 4x4

15.06.2025
Travel Iceland, Iceland information

Discover the Volcanic Wonders of Lake Mývatn by Car

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Your premier car rental service in Iceland

At Höldur, we boast the widest selection of rental vehicles in Iceland, with over 8,000 vehicles in circulation and numerous rental locations nationwide. We're the leading car rental provider in the country, and we also operate as the local franchisee for Europcar and Touringcars. Holdur Car Rental has been a trusted and experienced travel companion since 1966.