A Guide to Iceland’s Quirky Roadside Attractions

Iceland isn’t just glaciers, waterfalls, and volcanoes — though those alone are worth the trip. The country also hides a treasure trove of wonderfully weird roadside attractions, perfect for curious travellers eager to sprinkle some whimsy into their journey. Whether you’re starting your adventure in Reykjavík or picking up your hire car at Keflavík International Airport (KEF), these quirky stops add charm, character, and a healthy dose of the unexpected to your Icelandic self-drive itinerary.

At Höldur, we’ve been helping travellers explore Iceland since 1966, combining local expertise with global service standards. So, buckle up — here’s your guide to some of the most delightful, unusual, and totally Instagram-worthy sights along Iceland’s roads.

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1. Arctic Henge – Raufarhöfn’s Stone Marvel

Tucked away in the remote village of Raufarhöfn in North Iceland, the Arctic Henge is like something plucked from a fantasy novel. Inspired by Norse mythology and the Eddas, this massive stone circle is designed to capture the midnight sun’s rays and cast shadows aligned with the seasons.

The drive here is long but rewarding — you’ll traverse winding coastal roads with sweeping views of the Arctic Ocean. Renting a reliable vehicle from Reykjavík or KEF ensures you can tackle the journey at your own pace, stopping to photograph puffins, wildflowers, and black sand beaches along the way.

Top Tip: Visit in midsummer to experience the surreal glow of the midnight sun illuminating the stone arches.

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2. The Giantess in the Mountain – Reykjanesbær’s Friendly Troll

In the fishing town of Reykjanesbær, just a short drive from KEF, lives the Giantess in the Mountain — a whimsical installation based on Icelandic folklore. Step inside the small cave-like building and you’ll find the Giantess herself, a life-sized troll lounging in bed, with a kettle boiling nearby.

Children adore her, but adults find themselves equally enchanted. She’s a reminder of Iceland’s deep-rooted storytelling tradition, where trolls and elves are as much a part of the landscape as glaciers and geysers.

Why Self-Drive? Having your own hire car from Keflavík makes it easy to swing by before or after a flight, turning a layover into a magical detour.

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3. The Húsavík Whale Museum’s Giant Skeleton

If you’re heading north for whale watching in Húsavík, take time to visit the town’s Whale Museum. Among its fascinating exhibits is the skeleton of a 25-metre blue whale — one of the largest creatures to ever exist.

It’s an awe-inspiring sight that reminds you of the wild forces at play in Iceland’s surrounding seas. The museum also explores marine conservation, aligning perfectly with Höldur’s eco-conscious values.

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4. The Icelandic Phallological Museum – Reykjavík’s Most Unusual Collection

Yes, it’s exactly what it sounds like. This Reykjavík institution is dedicated entirely to the study and display of phallic specimens from across the animal kingdom, including whales, seals, and even a few mythical creatures.

While it may not be everyone’s cup of tea, it’s a fascinating, light-hearted stop that’s easy to fit into your itinerary when you rent a car in Reykjavík.

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5. The Shark Museum – Bjarnarhöfn’s Fermented Tradition

Deep in the Snæfellsnes Peninsula lies the Bjarnarhöfn Shark Museum, home to one of Iceland’s most infamous delicacies: hákarl, or fermented shark. This tiny, family-run museum offers insight into the history of shark fishing and curing, followed by the daring chance to taste the dish yourself.

It’s pungent, divisive, and utterly Icelandic — and best chased with a sip of Brennivín. Driving here also means you’ll get to explore Snæfellsnes’s dramatic cliffs, lava fields, and charming fishing villages along the way.

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6. The Elves’ Church – Hafnarfjörður’s Hidden Gem

Hafnarfjörður, just south of Reykjavík, is famous for its lava fields and reputedly high population of hidden folk. The so-called Elves’ Church is a lava rock formation with a natural archway that locals say is used by the huldufólk for gatherings.

Visiting is free and wonderfully atmospheric, especially if you let yourself imagine the tiny guests who might be in attendance.

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7. Petra’s Stone Collection – Stöðvarfjörður’s Sparkling Secret

In the Eastfjords, Petra Sveinsdóttir’s lifetime passion for collecting stones has been turned into a beloved museum. Her garden is filled with dazzling minerals, crystals, and semi-precious stones found across Iceland, each with its own geological story.

Driving the Eastfjords is a treat in itself — winding coastal roads, sleepy fishing towns, and fjords framed by jagged peaks.

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Self-Driving in Iceland: The Best Way to See It All

These attractions are scattered across the country, making self-drive holidays in Iceland the ideal way to experience them. Whether you rent a car in Reykjavík for a city-based start or pick up your car hire at KEF – Keflavík International Airport, having your own wheels means freedom:

• Freedom to stop at roadside viewpoints without worrying about bus schedules.

• Freedom to linger at a café in a fishing village.

• Freedom to chase the Northern Lights on a whim.

With Höldur, you’ll enjoy seamless, personalised service, a modern eco-friendly fleet, and the peace of mind that comes from travelling with a trusted local partner.

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FAQs – Quirky Roadside Attractions & Self-Drive in Iceland

Can I see these attractions in one trip?

Yes, but you’ll need at least 10–14 days to cover all of them comfortably. A ring road itinerary works well, with detours to the Snæfellsnes Peninsula and Eastfjords.

Is it safe to drive to remote attractions in winter?

Many are accessible, but road conditions can be challenging. Always check weather and road updates before travelling, and consider a 4x4 rental from Reykjavík or KEF in winter.

How far is the Giantess in the Mountain from Keflavík Airport?

It’s less than 10 minutes’ drive, making it a perfect stop after picking up your hire car.

Are there entry fees for these attractions?

Some are free (e.g., the Elves’ Church), while museums usually have modest entry fees.

Can I visit the Arctic Henge without a guide?

Yes — self-driving is the best way to reach it, but allow extra time for the long drive north.

Is it worth renting a car in Reykjavík instead of using tours?

Absolutely. Renting gives you full control over your schedule and lets you explore off-the-beaten-path gems at your own pace.

What’s the best vehicle type for a self-drive holiday in Iceland?

In summer, a standard car is fine for most main roads. In winter or for highland travel, opt for a 4x4.

Can I return my hire car to a different location?

Yes — Höldur offers flexible drop-off points, including both Reykjavík and Keflavík International Airport.

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Final Word:
Iceland’s quirky roadside attractions prove that the country’s magic lies not just in its famous landmarks, but also in the small, strange, and wonderfully unexpected. With the right car, the open road, and a spirit of adventure, you’ll uncover a side of Iceland that most travellers never see.

 

 

 

When you book with Holdur Car Rental you´ll get:

• Our Basic Protection Package. This includes third-party loss.
• Collision damage waiver (CDW)
• Personal Accident Insurance (PAI)
• The option to upgrade your vehicle cover
• -5 ISK Fuel Discount off every liter at N1 gas stations
• Studded Winter Tyres during the snowy season at no additional cost
• Flexible cancellation, with a 100% up to 48 hours prior to pick-up

Plan Your Iceland Road Trip Today

Exploring Iceland by car is an experience like no other. To make the most of your trip, choose a rental vehicle that aligns with your driving skills, travel plans, and preferences. Höldur offers a diverse selection of manual and automatic rental cars, from budget-friendly options to 4x4 SUVs tailored for Iceland’s rugged landscapes.

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