Europcar Iceland: Your Trusted Journey with Holdur Car Rental

A Partnership Driving Excellence in Icelandic Travel

Since the early 1980s, Holdur Car Rental has proudly served as the official franchisee for Europcar in Iceland.

This enduring partnership merges Europcar’s global excellence with Holdur’s local expertise, resulting in an unrivaled car rental experience for every visitor.

By choosing Europcar Iceland, you benefit from Holdur Car Rental's proven reliability, comprehensive services, and commitment to customer safety.

Our reputation as the largest car rental in Iceland is built on transparency, quality, and a personalized approach that makes us the leading Europcar authority locally.

Learn more about Holdur Car Rental

Iceland's Largest Car Rental Service

Since its founding in 1966, Holdur Car Rental has grown to become the largest car rental company in Iceland. We deliver unmatched flexibility to travelers with our extensive fleet and network that spans the country.

Whether you’re arriving in Reykjavík, Akureyri, Keflavík International Airport, Egilsstaðir, Ísafjörður, or other key destinations, our 20 convenient locations ensure a seamless start and finish to your Iceland adventure.

Key features include:

• Extensive Fleet: With over 8,000 quality vehicles, we offer everything from fuel-efficient city cars to spacious SUVs and 4x4s for Iceland’s rugged landscapes.
• Nationwide Coverage: Operate your rental with confidence from any of our branches in Reykjavík, Keflavík Airport, Akureyri, Egilsstaðir, Ísafjörður, Selfoss, and more.
• Local Expertise: Rely on our knowledgeable Icelandic team for travel insights, safety tips, and recommendations tailored to season and region.
• Flexible Rental Solutions: Choose from daily, weekly, or long-term rentals, all with transparent pricing and full insurance options.

See all our locations in Iceland

About the Europcar Brand

Europcar is one of the world’s leading car rental brands, renowned for its widespread international network and dedication to customer care.

Operating in over 140 countries, Europcar is trusted by millions for its modern fleet, flexible rental terms, and a continued focus on innovation, safety, and environmental stewardship.

These values are reflected in every Europcar Iceland experience, ensuring you enjoy peace of mind wherever your journey leads.

The Holdur and Europcar Iceland Commitment

Our partnership with Europcar allows us to provide a seamless rental experience that meets international standards while maintaining a personal, local touch. We are focused on safety, reliability, and customer satisfaction.

Whether you are visiting for business or leisure, you can depend on Holdur Car Rental for a superior car rental in Iceland. We ensure every vehicle is maintained to the highest safety and quality standards, giving you peace of mind on the road.

Your Guide to Car Rental in Iceland with Europcar

Explore Iceland with Confidence

Experience why Holdur Car Rental and Europcar Iceland are trusted by more travelers each year. Our team is dedicated to responsible operations, environmental stewardship, and a hassle-free experience from booking to drop-off. Let us help you explore Iceland’s natural wonders on your terms.

Ready for the road?
Book your car rental in Iceland now and experience the best that Europcar Iceland and Holdur Car Rental have to offer.

Explore related information:

• Car Rental Options
• Travel Tips for Iceland
• Rental Terms & Insurance
• Extras & Add-ons

For assistance or more details, please contact our customer service team — we are here to ensure your Icelandic journey is safe, sustainable, and truly memorable.