Exploring the East Fjords: A Self-Drive Adventure with Höldur

Exploring the East Fjords: A Self-Drive Adventure with Höldur

When most travellers picture Iceland, their minds drift to the dramatic Golden Circle or the world-famous waterfalls of the south. But venture further east, and you’ll find a region that feels like a well-kept secret — the East Fjords. Rugged mountains dive into tranquil waters, fishing villages cling to the coastline, and the pace of life slows into something deeply soothing.

The East Fjords are perfect for those seeking an off-the-beaten-path self-drive adventure. With Höldur Europcar car rental available at Keflavík International Airport, in Reykjavík, and in Egilsstaðir — the gateway town to the region — exploring this extraordinary landscape becomes not only possible but seamless. Whether you’re looking to uncover cultural gems, sip coffee in cosy harbourside cafés, or immerse yourself in Iceland’s history, the East Fjords promise a journey unlike any other.

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Why Choose a Self-Drive Adventure in the East Fjords?

Hiring a car in Iceland gives you the freedom to travel at your own pace, stopping whenever the view steals your breath — and in the East Fjords, that happens often. Here, winding coastal roads hug the cliffs, leading you past quiet fishing villages, black sand beaches, and mountain passes that reveal sweeping fjord vistas.

Unlike the crowded south, the East Fjords offer a rare gift: space. Space to breathe, to linger, and to feel the full weight of Iceland’s beauty without queues or camera flashes. By choosing a car hire from Egilsstaðir Airport, you can start your journey immediately in the heart of this majestic region.

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Fáskrúðsfjörður: A Slice of France in Iceland

One of the most charming stops in the East Fjords is Fáskrúðsfjörður, a town with strong French roots. In the late 19th and early 20th centuries, French fishermen sailed these waters in search of rich catches, leaving behind a cultural imprint that remains alive today.

The French Hospital, once a vital institution for French seamen, now serves as a beautifully restored hotel and museum. Meanwhile, the French Museum offers fascinating exhibits that tell the story of this unlikely connection between Iceland and France. Each summer, the town celebrates its heritage with a lively festival, complete with music, food, and festivities that welcome visitors to join in.

For travellers keen on authentic experiences, Fáskrúðsfjörður is more than a stop — it’s a bridge between two cultures, wrapped in stunning fjord scenery.

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Reyðarfjörður and the Icelandic Wartime Museum

History buffs will find Reyðarfjörður particularly captivating. During the Second World War, Iceland was occupied by Allied forces — an unusual circumstance for a country without an army and a long history of neutrality.

At the Icelandic Wartime Museum, you can step back in time to see how this period reshaped daily life in the region. Exhibits vividly illustrate the military presence and its impact on local communities, from rationing to building infrastructure. On 1st July each year, the town holds a special festival commemorating this era — a poignant and fascinating way to experience living history.

Driving along the fjord, it’s easy to imagine how these waters once teemed with military activity, now replaced by calm reflections of the surrounding mountains.

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Stöðvarfjörður: A Treasure Trove of Icelandic Stones

Quirky, colourful, and utterly unique — Stöðvarfjörður is a village that surprises visitors with its artistic soul. The star attraction here is Petra’s Stone Collection, one of Iceland’s most unusual and enchanting museums. Petra, a local resident, spent her lifetime gathering minerals, crystals, and stones from the surrounding mountains. Today, her collection fills a sprawling garden and cosy home, drawing geology enthusiasts and curious travellers alike.

Wandering among the vibrant stones, you’ll gain a new appreciation for Iceland’s geological richness. Beyond the museum, Stöðvarfjörður is a welcoming community where the pace of life slows to match the calm rhythm of the fjord. It’s the perfect place to stretch your legs, sip a coffee, and reflect on the journey so far. With your Höldur rental car, this is an easy and rewarding stop as you weave through the East Fjords.

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Seyðisfjörður: A Rainbow-Lined Gateway to Creativity

Tucked at the end of a winding mountain pass, Seyðisfjörður is one of the East Fjords’ most photogenic towns. Known for its colourful wooden houses, vibrant arts community, and the famous rainbow street leading to the iconic blue church, this is a place that feels like a living postcard.

Seyðisfjörður has long been a hub for artists and musicians, and its cultural energy is palpable. The town hosts art festivals, music performances, and creative workshops, giving visitors a chance to connect with Iceland’s thriving contemporary culture. For film buffs, it also gained international fame as one of the filming locations for The Secret Life of Walter Mitty.

Driving into Seyðisfjörður is an experience in itself. The mountain road over Fjarðarheiði Pass offers spectacular views, with waterfalls tumbling down the hillsides — a dramatic prelude to the charm that awaits in the valley below.

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Djúpivogur: Slow Travel by the Sea

If there’s a place that captures the spirit of “slow travel” in Iceland, it’s Djúpivogur. This peaceful harbour town is part of the Cittaslow movement, which celebrates quality of life, community, and sustainable living. The result? A place where travellers feel instantly at ease.

One of Djúpivogur’s most striking features is the outdoor art installation Eggin í Gleðivík (“The Eggs of Merry Bay”). Along the shoreline, you’ll find 34 oversized granite eggs, each representing a different bird species native to the area. It’s a playful yet thought-provoking reminder of the harmony between nature and human creativity.

Beyond the art, Djúpivogur offers cosy cafés, artisan shops, and a harbour where fishing boats still set out daily. Whether you linger over a cup of coffee or stroll along the seafront, the town invites you to slow down and savour the moment. With your rental car from Höldur, Djúpivogur makes for a memorable stop on your East Fjords itinerary.

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Sustainable Travel with Höldur

At Höldur, we know that Iceland’s beauty is both breathtaking and fragile. That’s why we’re proud to offer an eco-conscious fleet of vehicles, including fuel-efficient and eco-friendly options. Choosing a sustainable car hire in Iceland helps protect the landscapes you’ve come to enjoy — ensuring they remain pristine for future travellers.

Whether you’re hiring from Reykjavík, Keflavík International Airport, or Egilsstaðir, you’ll enjoy the reliability of Europcar’s global standards with Höldur’s trusted local expertise.

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Practical Tips for Driving in the East Fjords

• Plan for Weather: Iceland’s east can be sunny and calm one moment, and misty the next. Always check conditions before setting off.

• Fuel Up: Villages can be far apart, so top up when you can.

• Respect Nature: Stick to marked roads and respect Iceland’s fragile ecosystems.

• Take Your Time: Distances may look short on a map, but winding fjord roads invite slow travel.

Hiring a car in Iceland means you’re in control — and in the East Fjords, that control gives you access to an extraordinary tapestry of landscapes and stories.

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Frequently Asked Questions (FAQs)

How do I get to the East Fjords from Reykjavík?

The drive from Reykjavík to Egilsstaðir, the largest town in the East Fjords, takes about 8–9 hours along the scenic Ring Road. You can also fly to Egilsstaðir Airport and pick up your Höldur Europcar rental car there.

Is it better to hire a car in Egilsstaðir or Reykjavík for this trip?

If your sole focus is the East Fjords, hiring a car at Egilsstaðir Airport is the most convenient option. If you plan to drive the full Ring Road, renting in Reykjavík or at Keflavík International Airport allows you to start your journey immediately upon arrival.

What type of rental car is best for the East Fjords?

A small SUV or 4x4 is ideal, providing comfort and confidence on mountain passes and gravel roads. Höldur offers a wide range of vehicles to suit solo travellers, couples, families, or groups.

Are the East Fjords suitable for winter travel?

Yes, but conditions can be challenging. We rent winter-ready vehicle with studded tyres. Always check weather forecasts before driving.

What makes the East Fjords different from south Iceland?

The East Fjords are less crowded, more authentic, and filled with cultural treasures that many visitors overlook. It’s a region of quiet charm, where fishing villages, history, and nature coexist in harmony.

Can I combine the East Fjords with other Iceland regions?

Absolutely. The East Fjords link naturally with the North, including Dettifoss waterfall and Lake Mývatn. A full Ring Road car hire in Iceland allows you to explore all major regions.

How eco-friendly is it to hire a car in Iceland?

With Höldur, travellers can choose eco-friendly vehicle options. Driving responsibly, car sharing with travel companions, and supporting local businesses all help reduce your footprint.

Do I need an international driving licence in Iceland?

Most visitors from the UK, USA, Canada, and EU can drive with their standard licences. Always bring the physical card, and ensure it’s valid throughout your trip.

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Final Thoughts

The East Fjords are Iceland’s quiet masterpiece. They don’t shout for attention the way the south does — they whisper, inviting you to slow down, discover, and connect. By choosing a self-drive adventure with Höldur Europcar car rental, you gain the freedom to write your own story, weaving through fjords steeped in history, culture, and natural beauty.

Whether you start your journey in Reykjavík, at Keflavík International Airport, or directly in Egilsstaðir, Höldur is here to be your trusted travel companion — ensuring your adventure is as unforgettable as the landscapes you explore.

Your Icelandic adventure awaits. The road east is calling.

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